S
C
R
O
L
L
ANNUAL
NEWSLETTER
A LETTER
FROM
MANAGEMENT
01
TRUST
RELIABILITY
SAFETY
PROGRESS
GLOBAL
SMART
IMPACT
INNOVATION
DRIVE
CONNECT
A WORD FROM OUR EXECUTIVE DIRECTOR
MR. AMIR ABBAS
Dear Zafconians,
As we close another remarkable year, I am reminded that our greatest strength is you—our people. Your creativity, dedication, and resilience continue to set Zafco apart. Let us carry this momentum forward, keep pushing boundaries, support one another, and build on our achievements as we move confidently into the year ahead.
ZAFCO
HIGHLIGHTS
02
TRUST
RELIABILITY
SAFETY
PROGRESS
GLOBAL
SMART
IMPACT
INNOVATION
DRIVE
CONNECT
ZAFCO LOGISTICS WEBSITE LAUNCH
ZAFCO Logistics successfully launched its new website, strengthening our digital presence and enhancing customer engagement. The platform clearly showcases our core services, making it easier for customers to explore our solutions and connect with our team. The new website reflects our continued commitment to delivering efficiency, reliability, and excellence at every stage of the supply chain.
ZAFCO WEBSHOP LAUNCH
ZAFCO successfully launched its Webshop, a centralized B2B tyre ordering portal exclusively for its global customers. The platform enabled partners and distributors to check real- time factory stock availability and place orders directly from the source, anytime and from anywhere. By digitizing the entire ordering process, the ZAFCO Webshop simplified procurement, improved transparency, reduced turnaround time, and ensured seamless access to ZAFCO’s tyre portfolio across international markets.
TECHNOLOGY HIGHLIGHTS
The IT Department has successfully delivered several transformative projects to boost operational excellence. A robust 3PL application was implemented to streamline logistics and enhance supply chain visibility. The launch of an AI-powered Transport Management System optimized fleet operations, enabling smarter routing, cost efficiency, and timely deliveries. We also introduced Project Management software to improve collaboration, tracking, and execution of initiatives. To safeguard business continuity, advanced Backup & Recovery solutions were deployed, ensuring data security and resilience. Most importantly, a comprehensive IT Infrastructure Enhancement Project upgraded network architecture, servers, and security frameworks—significantly improving efficiency, scalability, and reliability. These initiatives reflect our commitment to leveraging technology for smarter, faster, and more secure operations at ZAFCO.
ZELEBRATION 2025 - TOGETHER@ZAFCO
Zelebration 2025 was a memorable family gathering that brought the ZAFCO team and their loved ones together for a day of joy, connection, and celebration. Designed as a carnival themed event, the occasion featured engaging activities, entertainment for all ages, and moments that strengthened bonds beyond the workplace. Zelebration 2025 truly reflected ZAFCO’s culture of unity, appreciation, and togetherness.
ZAFCO BUSINESS CONNECT 2025
ZAFCO Business Connect 2025 was successfully held from December 9–11 alongside Automechanika. The event brought together our business partners, dealers, and key stakeholders, creating a dynamic platform to explore new business opportunities, showcase our latest products, and strengthen ongoing collaborations.
A NIGHT OF LAUGHTER, CONNECTION & TEAM SPIRIT
Our back-office team in India came together for a delightful dinner party on December 17, 2025. The evening was filled with laughter, engaging conversations, and a strong sense of camaraderie, providing everyone a chance to unwind outside the workplace. It was wonderful to see the team connect, share stories, and celebrate their collective efforts in such a warm and relaxed setting. The event truly reflected the positive team spirit and unity that continue to drive our success.
WAREHOUSE & LOGISTICS TEAM COMES TOGETHER FOR A SPECIAL EVENING
On 13 December 2025, our Warehouse and Logistics team enjoyed a well-deserved dinner in a relaxed setting, providing an opportunity to connect, unwind, and celebrate their efforts throughout the year. The positive feedback reflected our continued commitment to recognizing hard work and fostering a supportive workplace culture.
BIRTHDAY CELEBRATIONS
ACROSS UAE OFFICES
HR organized birthday cake-cutting celebrations across all UAE offices. These gatherings brought employees together in a cheerful and informal setting, fostering camaraderie and team spirit. The initiative provided a small but meaningful way to recognize individual milestones, celebrate colleagues, and create a positive and inclusive workplace culture.
MOCK DRILLS IN 2025
HCM team led a series of mock evacuation and safety drills to strengthen our emergency preparedness. Employees actively participated in the exercise, ensuring familiarity with safety procedures and exit routes. These drills reflect our ongoing priority to maintain a secure workplace and reinforce a culture of awareness, responsibility, and readiness across the organization.
CYBERSECURITY TRAINING
In June 2025, selected employees participated in a focused Cybersecurity Awareness Training organized by HR and the IT team. The session equipped staff with essential knowledge on safeguarding company data, identifying online threats, and practicing secure digital behaviors. This initiative reinforced our commitment to maintaining a safe and resilient technology environment across all regions.
INTERNATIONAL WOMEN'S DAY DINNER
AT Cé La Vi
To celebrate International Women’s Day, we hosted a special appreciation dinner at Cé La Vi in March 2025. The evening brought together female employees from across departments to recognize their contributions, share experiences, and strengthen connections. It was a memorable gathering filled with inspiring conversations, a beautiful atmosphere, and the company’s commitment to empowering women in the workplace.
HIKING AT KHOR FAKKAN
In February 2025, our HCM team organized an energizing employee hiking activity in Khorfakkan. The initiative encouraged physical wellness, teamwork, and employee bonding in a refreshing outdoor environment. Participants enjoyed scenic trails, uplifting conversations, and a fun break from routine work. The event received positive feedback, with many employees appreciating the company’s efforts to promote health, wellbeing, and engagement.
ZEETEX
HIGHLIGHTS
03
OWN THE ROAD
DRIVES YOU AHEAD
OWN THE ROAD
DRIVES YOU AHEAD
INTRODUCING THE ALL-NEW ZEETEX WEBSITE
Smarter, faster, and built for you!
We’re excited to announce that the new Zeetex website has officially launched, delivering a faster, smarter experience with a modern design and seamless navigation. Users can now explore the full product range, use the intelligent Tyre Finder, and interactively view tyres through the 3D Tyre View feature.
TECH-ENABLED SALES TOOL
We’re excited to share that our new tech-driven sales enablement solution, customized landing pages for Zeetex PCR and TBR, has officially been launched. Designed for convenience and efficiency, this platform provides a more engaging way to showcase products, strengthen brand storytelling, and elevate customer interactions.
UAE NATIONAL DAY GIVEAWAY CAMPAIGN
In celebration of UAE National Day, Zeetex Tyres rolled out a nationwide giveaway campaign that put the brand in the spotlight while rewarding the followers. The initiative strengthened customer engagement and brand visibility, with three winners each receiving a full set of Zeetex tyres, reinforcing Zeetex as a trusted companion on every road.
ZEETEX ON SOCIAL
We’ve launched multiple country-specific social media channels for Zeetex to strengthen our digital presence and connect more meaningfully with local audiences. This initiative enables us to deliver tailored content, engage customers more effectively in each market, and elevate Zeetex’s brand visibility worldwide.
TYREXPO ASIA
SINGAPORE
At TyreXpo Asia Singapore 2025, ZAFCO showcased its full range of tyres, batteries, and lubricants through a striking Zeetex booth, reinforcing our commitment to innovation and mobility. The event was a hub for industry connections and collaborations, and we thank our partners, clients, and visitors who made it a truly memorable experience.
EXCLUSIVE
PARTNER EVENT
SINGAPORE
ZAFCO hosted an exclusive dinner for customers, featuring brand presentations, exciting product launches including the AT 5000 Max and Light Truck Patterns, and the introduction of the Z HUB platform. The evening ended with an interactive quiz and spot prizes, making it a memorable and engaging experience for all.
DRIFT EVENT
SAUDI ARABIA
Zeetex proudly participated in the Saudi Drifting Event in Riyadh on 25–26 September 2025, joining some of the best talent in motorsport. This milestone sponsorship strengthened our brand presence, reinforced our position as a leading performance tire brand, and deepened engagement with the motorsport community an achievement that makes Zeetex even stronger.
DEALER TRIP
TO CHINA
Zeetex Cambodia’s distributor organized an enriching incentive trip to China for a group of 25 valued dealers. The visit provided an excellent platform to strengthen partnerships, exchange insights, and recognize the collective achievements of the year. This initiative reflects Zeetex’s continued commitment to supporting dealer success and fostering long-term collaboration across the region.
DEALER TRIP
TO VIETNAM
Zeetex Malaysia customer successfully organized an exciting incentive trip for our valued dealers to Da Nang and Hoi An, Vietnam, held from October 15 to 19, 2025. The trip offered an excellent blend of cultural experiences, scenic exploration, and memorable team-building moments. It was a wonderful opportunity to strengthen relationships, appreciate our partners’ continued support, and celebrate the achievements of the year.
CHANNEL BRANDING IN EGYPT
Our Zeetex distributor in Egypt has successfully completed a full shop-branding project, significantly enhanced in-store visibility and strengthening the brand’s presence in this key market. The refreshed branding includes updated signage, display materials, and a cohesive retail look that elevates the overall customer experience. This initiative not only reinforces Zeetex’s retail identity but also supports our dealer in driving stronger customer engagement and sales performance.
CHANNEL BRANDING IN LEBANON
Our Zeetex distributor in Lebanon has launched a comprehensive shop-branding initiative for one of our key dealers, significantly enhancing the brand’s visibility and presence in the local market. This upgrade includes refreshed storefront signage, in-store branding, and promotional displays designed to create a stronger customer experience and reinforce Zeetex’s identity. Such initiatives play an important role in strengthening our market positioning and supporting our partners’ business growth.
CHANNEL BRANDING IN SAUDI ARABIA
Zeetex strengthened its presence in Al-Madinah City by inaugurating its very first franchise shop. This milestone demonstrates Zeetex’s commitment to expanding nationwide coverage, bringing its high-quality products and services closer to customers, and fostering strong local partnerships.
ZEETEX ECO SERIES
NEW PATTERNS & SIZES FOR ENHANCED PERFORMACE
Zeetex expanded its Eco Series with the introduction of new tyre patterns and sizes, offering customers greater choice and versatility. These additions maintain the Eco Series’ hallmark of affordable, reliable performance, while catering to a wider range of vehicles and driving needs.
ZEETEX & ZEETEX MAX BATTERIES
A BOLD NEW LOOK
Zeetex and Zeetex Max batteries have been enhanced with a newly developed packaging design. The updated packaging reflects a more modern and premium visual identity, reinforcing brand consistency while improving on-shelf visibility across markets.
WHERE PERFORMANCE MEETS EFFICIENCY
The Zeetex tyres sets strong benchmarks in fuel efficiency, durability, and consistent on-road performance. Built for long-lasting reliability and reduced operating costs, it delivers the dependable safety and value drivers and fleets can trust.
ARMSTRONG
HIGHLIGHTS
04
BUILT TO LAST
AMERICAN LEGEND SINCE 1912
BUILT TO LAST
AMERICAN LEGEND SINCE 1912
INTRODUCING THE NEW ARMSTRONG WEBSITE
Armstrong Tyres MEA is proud to share that its new website has been successfully launched, offering customers a seamless and engaging experience. The platform now features dedicated sections for Passenger and Commercial Tyres, along with an interactive dealer locator that makes it easy to find authorized retailers across the Middle East and Africa.
TECH-ENABLED SALES TOOL
Armstrong’s new digital sales tool has now been successfully introduced- featuring customized landing pages that present our tyres in a clear, engaging, and professional way. This innovative tool enhances our brand storytelling and provides customers with a more impactful and seamless experience.
ARMSTRONG ON SOCIAL
We have expanded Armstrong’s digital footprint by launching several country-specific social media channels. This enables us to share localized content, engage more effectively with customers in each market, and further strengthen Armstrong’s brand presence across the globe.
A NEW
CHAPTER FOR
ARMSTRONG
We’re proud to announce the first Armstrong tire produced at our new Pakistan factory, a milestone that reflects Zafco’s commitment to strengthening regional manufacturing, serving global markets with greater agility, and bringing us closer to our customers. This achievement was made possible by our incredible teams in Pakistan and marks the start of an exciting new chapter in Armstrong’s journey with many more milestones ahead.
BILLBOARD CAMPAIGN IN NIGERIA
Our Armstrong partner in Nigeria has launched a strategic billboard campaign to strengthen visibility and drive awareness for Armstrong PCR tyres across major cities. The campaign will run from October to December, ensuring strong market presence during the peak season. Campaign Location: Lagos, Abuja & Ibadan
STRENGTH, STABILITY & PROVEN PERFORMANCE
Armstrong tyres continue to demonstrate exceptional results in durability, handling, and overall road performance. Built with robust construction and advanced tread technology, they deliver reliable grip, long tread life, and consistent value for both commercial fleets and everyday drivers.
OTANI
HIGHLIGHTS
05
DRIVE WITH CONFIDENCE
DRIVE WITH CONFIDENCE
DRIVE WITH CONFIDENCE
DRIVE WITH CONFIDENCE
TECH-ENABLED SALES TOOL
Otani has officially gone digital with the launch of customized landing pages that bring our tyre range to life. Designed for clarity and impact, this platform allows customers to explore products with ease while experiencing the strength and reliability Otani is known for.
OTANI ON SOCIAL
We have enhanced Otani’s digital reach by introducing multiple country-specific social media channels. This approach allows us to deliver localized content, engage more closely with customers in each region, and reinforce Otani’s brand presence worldwide.
BM2000
IN D1GP
JAPAN
We’re proud to announce that the Otani Tyre BM2000 has qualified for the D1GP: International Drift Championship proving the outstanding performance and durability that define the BM2000.
CHANNEL BRANDING IN UAE
Otani shop branding has been successfully rolled out by Zafco at select retail outlets in the UAE. The refreshed branding enhances customer recognition and strengthens Otani’s visibility across the region.
